Your Firm HQ, built for you in 7 days
Then six weeks with me beside you, one new assistant starting work each week, until you've billed $10,000 you weren't billing before, or got 10 hours a week back. By week 6. It's built from your firm's own templates, in your own account.
5 places
Watch: a walk round a Firm HQ
"I can see the end goal now... And I can see the steps I need to take to get there."
You know some of this could be done without you. You just haven't had the week to set it up.
You're good at what you do. The clients trust you and the team knows the work.
And you're still the one chasing the same missing paperwork from the same clients, clearing the inbox at 9pm, rewriting the same onboarding emails and turning meeting notes into actions after everyone else has gone home.
Somewhere in your practice software there's work you've done and haven't billed, a fee rise you meant to send weeks ago, and extra work you did that your engagement letter never covered.
You've tried the tools. One of them wrote a decent email once. Then the next deadline arrived and it went back in the drawer. You want the work done, without becoming the person who sets it all up.
It always feels like busy season
Busy season comes round quicker than Christmas. And if you're honest, the rest of the year doesn't feel much quieter.
That's exactly why the time to get this done is now. Wait for a quiet month and you'll still be waiting this time next year, with the same unbilled work sitting there and the fees you meant to raise.
Get it running now and you save the hours and bill the money from this month on. Then when the next busy season arrives, it simply feels easier to manage.
It's Monday morning. You open your Firm HQ with your first coffee.
The Monday page takes ten minutes to read. Fees billed, work in progress, debtors and your hours, planned against actual, are already on it.
Your inbox was sorted before you sat down. The emails that need you are at the top. Replies to the rest are drafted in the firm's voice, waiting for your yes.
Last week's unbilled work went out as invoices on Friday, after you approved them.
Three clients still owe paperwork. The chasers were written on Friday, on schedule, and went out with one click while you were with a client.
Two clients are past 60 days. Their chasers are drafted, waiting for your yes.
Two proposals from last month have gone quiet. Their follow-ups are drafted, waiting for your yes.
A new client signed last week. Their welcome email, their engagement letter and their first document request are drafted and sitting in your review list.
Your fee rise letter is drafted and ready to go next week.
Thursday's month-end review has its commentary started.
You read, you approve, and the week starts. It was all built in the first 7 days, and one new assistant has started working each week since.
Built in 7 days, then one new assistant a week
Everything is built at the start. Then one new assistant starts working each week, with me beside you, until you've billed $10,000 you weren't billing before, or got 10 hours a week back, by week 6. For example, in week 2 your unbilled-work assistant starts drafting invoices for your yes.
- Week1
The build
Hours baseline, connections, inbox backlog, Decision Map drafted
- Week2
Unbilled work and chasers
Unbilled work invoiced with the 90% Billing Rule, document chasers with the late-client rule
- Week3
Proposals and inbox
Proposal follow-ups, inbox
- Week4
Fees
Fee Rise Pushback Pack, out-of-scope finder
- Week5
Your team
Team's first stop, onboarding
- Week6
The result
Month-end, meeting notes, hours and money measured
$10,000 billed or 10 hours a week back
Yours is set on our first call, around your week.
- Before week 1A 30-minute intake call. We collect your material together, so there's no homework: your engagement letter, onboarding pack, document request lists, a few emails you've sent, your fee schedule and the software you use. You also log one normal week, so we have your hours baseline. Firm templates only. Never client files or client financials.
- Week 1: the buildI build every part of your Firm HQ from your material, with my own AI tools: your unbilled work and invoice wording with your 90% Billing Rule ("bill when it's 90% done"), the HQ page and scoreboard, your hours check, the inbox assistant, document requests and chasers with a late-client rule, follow-ups drafted for proposals that have gone quiet, chasers drafted for overdue debtors, onboarding and your engagement letter, your Fee Rise Pushback Pack (your fee rise letter with replies ready for pushback), a finder for work done outside the fee, your Decision Map (who decides what) and your team's first stop, month-end, meeting notes, your inbox backlog sorted (the last 90 days of email triaged, with replies drafted for anything still waiting), and your money list.
- Week 1: the consultWe meet on Zoom, recorded, with the draft on screen. We decide what stays and what changes, find the money (the unbilled work, the fees to raise and the work done outside the fee), draft your Decision Map, the list of who decides what, from your answers, and set the order your assistants start working: the biggest leak first, with money early. Your email, calendar and practice software are connected in the same session, so each new assistant after that starts in minutes. Your Firm HQ works with the software you already pay for, so you finally get use out of it.
- Before handoverI review everything.
- Weeks 2 to 6: one new assistant each weekEach week, one new assistant starts working, live on the call, with that week's time job and money job. You see what it does for you and get comfortable with it before the next one goes on. Direct WhatsApp access and VIP weekly call access in the 20 Hour Firm are available to you over the 6 weeks as well.
- After week 6Your first 3 months of VIP are included. After that, it's VIP at $297 a month until you cancel, if you want to stay.
AlyciaHi, I'm Alycia Edgar
Former accountant, and author of Work Less Focus More.
I left accounting, then spent a decade working out why firm owners can't step away from their own firms. It turned out to be the same reason I couldn't.
I now run my business from a motorhome travelling Europe with my partner Dave and our cavoodle Leo, in about 20 hours a week. The Firm HQ is the page I run it from. This is the same set-up, built for your firm.
We build your Firm HQ
Built for you in 7 days, then one new assistant starts working each week, with me beside you, until you've billed $10,000 you weren't billing before, or got 10 hours a week back. By week 6.
What's included
Also included: six weeks of weekly calls with me and their recordings, one new assistant starting each week with me beside you, WhatsApp to me throughout, and VIP in 20 Hour Firm.
You only pay the second half once your Firm HQ has paid for itself.
Pay $2,499 to start your build. The second $2,499 is due only once you've billed the $10,000 you weren't billing before. Or pay $4,997 in full.
We build your Firm HQ
For firm owners who want it built for them.
- A 30-minute intake call, with no homework
- Your unbilled work invoiced in week 2, with the wording drafted and your 90% Billing Rule
- Your whole Firm HQ built for you in 7 days, from your own firm's templates
- A recorded consult to find the money and set the order your assistants start
- Your email, calendar and practice software connected in week 1
- Your inbox backlog sorted in week 1: the last 90 days of email triaged, with replies drafted for anything still waiting
- Proposal follow-ups: every proposal that's gone quiet gets its follow-up drafted on schedule, for your yes
- The 90% Billing Rule, for "we never get round to invoicing it"
- The Decision Map, for "my team still asks me everything"
- The Fee Rise Pushback Pack, for "clients will leave if I put my fees up"
- Your hours check and out-of-scope finder, all in the build
- Everything reviewed by me before handover
- One new assistant starts working each week, weeks 2 to 6, with me beside you
- Weekly calls, recordings, WhatsApp to me and VIP in 20 Hour Firm
- The 10 Hours or $10,000 Guarantee
Or $2,499 now, and $2,499 once you've billed the $10,000. All prices in USD.
Your first 3 months of VIP after week 6 are included.
Book my Firm HQ buildGot questions? Message me on WhatsApp
5 places. Includes 20 Hour Firm VIP for the six weeks, then your first 3 months of VIP after that. After those, VIP is $297 a month until you cancel.
All prices in USD.
This is for you if...
- You own an accounting firm and you're still the one clearing the inbox
- You know there's work you haven't billed and fees you haven't raised
- You want it built for you, without learning a new system first
- You can give it the intake call, the week 1 consult, then about an hour a week on our call, plus your approvals
- You want it running now, whatever the time of year
This is not for you if...
- You want custom software built for your firm
- You're looking for a course to watch
- The firm won't change how it does things
What clients have said...
"It feels a lot easier... I can see the end goal now. I can see the light at the end of the tunnel. And I can see the steps I need to take to get there. Whereas before, it was just head down, get the work done."
"I need to focus on profit per hour so I don't end up an overworked underpaid bookkeeper rather than a high end accountant and business advisor."
"Found it hard to think of what an ideal 20-hour week would look like... A second thought was how would you use the hours you get back? This rattled me more. It challenged me to think about how do I have a better life."
What happened when one firm stopped waiting to invoice
About £100k of invoices, unsent
One firm I work with had about £100k of invoices ready to go, each one waiting on a written narrative. We put in one rule, the 90% Billing Rule: once a job is 90% done, the invoice goes out without a review. That cleared the backlog.
Debtors from about £250k to about £75k
The same firm's debtors came down from about £250k to about £75k.
From a firm I've worked with one to one, before Firm HQ.
FAQ
Is any of this in person?
No. Everything is online: the intake call, the build consult, the weekly calls and WhatsApp.
Which Claude plan do I need?
Claude Pro or higher (Team if your staff use it too).
What about client data?
Week 1 sets Claude up safely, with client data protected. We build from your firm's templates only, never client files or client financials. Your Firm HQ works with your client figures inside your own Claude account, so your firm owns it, and I only ever see your firm's templates.
What do you need from me for the build?
A 30-minute intake call. On it we collect your engagement letter, onboarding pack, document request lists, a few emails you've sent, your fee schedule and the software you use, together.
What happens each week?
Everything is built in the first 7 days. Each week after that, one new assistant starts working, live on the call, so you see exactly what it does for you, check its work and feel comfortable with it before we add the next. For example, in week 2 your unbilled-work assistant starts drafting invoices for your yes. Your order is set on our first call, around your week.
How is it built?
I build it with my own AI tools, then check every piece myself before you see it.
Does it send anything without me?
No. Everything is drafted for your yes and goes out by email with one click.
Where does the money come from?
From three places your firm already has: work you've done and haven't billed, fees you haven't raised yet, and work done outside the fee that can be quoted or invoiced. Your money list is found in week 1, and every week after has a money job.
How do you measure the 10 hours?
You log one normal week before the build. Every Monday after that, your hours check shows planned against actual, so the hours you get back are counted the same way each week.
Do I need to be technical?
No. If you can write an email, you can do this.
How much time does it take?
About an hour a week on our call, plus your approvals. Before that, a 30-minute intake call, a recorded consult in week 1 and your approvals within 48 hours, then the weekly call, with WhatsApp when you need me.
What if I miss a call?
Every live call is recorded.
Will it work with my practice software?
Many practice tools connect. We connect yours in week 1, and your scoreboard pulls in fees, work in progress, debtors and hours where it connects.
What does VIP mean here?
You're a VIP member of 20 Hour Firm for the six weeks, and your first 3 months of VIP after week 6 are included. After that, VIP is $297 a month until you cancel.
What's the refund policy?
The 10 Hours or $10,000 Guarantee covers it, set out above.
Can I pay in instalments?
Yes. Pay $2,499 now, and the second $2,499 once your Firm HQ has helped you bill $10,000 you weren't billing before.
Got a question not answered here?
Send me a message on WhatsApp and I'll answer: wa.me/message/DEDQNT65MO7EP1
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